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Hotel GOLDEN LINE

A four star hotel and apartment hotel located at Golden Sands, Bulgaria. The current owner bought it from a local real estate company.

Project aim

Having purchased a complex of apartments in Bulgaria, the owner applied to The Hospitality Management Company for a technical and operational audit to redesign the object into a seasonal hotel.

The complexity of the work consisted of initially adapted infrastructure and the service component of the building for apart-hotel functioning. A number of apartments have already been purchased for individual use and a lot of work to change the general purpose of the building for tourist summer demand should be done.

  • operaltion audit of the hotel
  • executive search;
  • hotel website creation
  • Training session on Revenue Management EDS & SMM
Results

We carried out at the first stage, a hotel audit by visiting the facility and providing an integrated assessment of hotel services, an analysis of the automated control systems effectiveness of operation and spoace usage. We performed executive search service for several needed  Given the short deadlines before the season’s opening, the hotel required a speedy implementation of standard operating procedures: Our specialists handed over a package of its own SOP's to the new hotel manager. The hotel team of department heads had to implement these SOP developments independently. To monitor and manage the online reputation of the hotel a specialized online monitoring program was connected.

We also organized and provided trainings on e-commerce and revenue management for the employees of Hotel Golden Line. Based on the conducted e-marketing audit, weak points were identified in electronic sales channels (EDS) and social networks (SM) of the hotel. To eliminate the weaknesses different measures were taken to bring all EDS and social networks to the same standards of Apart-hotel Golden Line. A number of new electronic sales channels were also implemented and a channel manager was installed. 

 

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ManagementConsultingConcept  PlanningFinancial ModelingTechnical support of ConstructionBrokerageOperational AuditStaff Development - Training /  Recruitment Marketing
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